AdsFunnel map1. 3 Months in 2 Days2. Free video: DM ECOSYSTEM3. Proof carousel: DM ECOSYSTEM4. Vortex reelsWhat needs a look

From ad to booked call

What a person goes through after seeing each ad, top to bottom. Left: what they see on their phone, using real screenshots and the exact message copy. Right: what LeadPace or Instagram does at the same moment. Send changes by step code, like "1.7: soften the subject line".

Journey 1Top of funnel lead form

3 Months in 2 Days

Ads T1 to T7. Paused, ready to launch after a real test.

Cold. Established service business owners in the Lower Mainland, on Facebook and Instagram.

  1. 1.1ScrollingReady

    Sees the ad and taps Apply now

    T1 as it shows on Instagram
    T1 as it shows on Instagram
    Top of funnel lead form
    T1
    T1
    T2
    T2
    T3
    T3
    T4
    T4
    T5
    T5
    T6
    T6
    T7
    T7

    Nothing happens behind the scenes at this step.

    • Needs review "2 spots" is only true while the 2-client cap holds. Update the ads when spots fill.
  2. 1.2Opens the formReady

    Instant form inside Facebook or Instagram

    1. Intro
    1. Intro
    2. Where is your business based?
    2. Where is your business based?
    3. How long in business?
    3. How long in business?
    4. What's one new client worth?
    4. What's one new client worth?
    5. Name, phone, email (prefilled)
    5. Name, phone, email (prefilled)
    6. Privacy policy, tap Submit
    6. Privacy policy, tap Submit

    Nothing happens behind the scenes at this step.

    • Ready The 3 questions are for insight only. Every answer goes through to contact details and the booking screen.
  3. 1.3SubmitsReady

    Last screen: book the call

    What they see after Submit. Book My Call opens go.megafon.ca
    What they see after Submit. Book My Call opens go.megafon.ca
    1. TriggerLead arrives in LeadPace

      Trigger: Facebook lead form submitted, form "3 Months in 2 Days - Book a Call + Questions".

    2. SavedAnswers saved to the contact

      Where is your business based, How long have you been in business (Booking), What's your average sale.

    3. TagTag: leadform-3mo
    4. CheckCheck: has a tag

      Always passes, so every lead continues. Nobody is screened out; qualifying happens on the call.

    5. PipelineOpportunity created

      New Lead Sales Pipeline, stage Lead New, named after the contact.

    6. AlertAlerts to Neema

      LeadPace notification, a text to Neema's cell and an email to neema@megafon.ca, each with the lead's name, phone, email and 3 answers.

    7. SendPosted to Slack #new-leads

      Same details plus an Open in LeadPace link. Channel notifies on every new post.

    • Ready Tested Nov 3: the lead and all 3 answers landed on the contact.
    • Ready All four alerts confirmed Nov 3. The LeadPace one had been failing because its redirect page was blank.
  4. 1.4Right awayNot checked

    First text and email

    Text from MegafonHey {first name}, it's Neema from Megafon. Got your request for 3 months of content in 2 days. Grab a time for your free 30-minute game plan chat here: https://go.megafon.ca
    Email from Neema(first email)

    Hey {first name}, thanks for reaching out. Next step is a free 30-minute game plan chat with me. Grab a time here: https://go.megafon.ca
    Neema

    1. SendSend text 1, then email 1

      Messages only go out 7am to 7pm, 7 days a week. Outside those hours they wait.

    • Not checked This wording was updated after the last test, so it hasn't reached a real phone yet. The earlier version did.
  5. 1.5Taps Book My Call (any time)Needs review

    Booking page: go.megafon.ca

    Landing page
    Landing page
    Pick a day
    Pick a day
    Pick a time
    Pick a time
    Application, part 1
    Application, part 1
    Part 2
    Part 2
    Part 3
    Part 3
    Part 4
    Part 4
    Part 5 and Submit
    Part 5 and Submit
    1. Calendar30-Minute Game Plan calendar

      Bookable from 12 hours to 8 days ahead, on purpose: it keeps show-up rates up. 30-minute slots.

    2. SavedAnswers saved to the contact

      Website, years in business, industry, goals, revenue, magic wand, invest, show-up commitment.

    • Needs review The time zone line reads "GMT-08:00 undefined".
    • Needs review Industry choices don't fit trades or clinics, so most will pick Other.
    • Needs review Answers don't tag or filter anyone yet. Decide what counts as not qualified.
    • Needs review "Select up to 3" isn't enforced, and the button says Submit, not Schedule meeting.
  6. 1.6BookedNot checked

    They're out of the follow-ups

    Confirmation and reminder messages come from the calendar's own settings.

    1. GoalWorkflow goal: appointment booked

      30-Minute Game Plan calendar, status new, confirmed or showed. They leave the workflow from any step.

    2. CallGame plan call with Neema

      30 minutes.

    • Not checked Confirmation and reminder messages weren't reviewed in this build.
  7. 1.7Not booked, 10 min laterReady

    Follow-up 1

    Email from NeemaCouldn't find you on my calendar

    Hey {first name}, I saw your application but couldn't find you on my calendar. Sorry if there was an issue. Here's the link: https://go.megafon.ca
    Neema

    Text from MegafonHey {first name}, I saw your application but couldn't find you on my calendar. Sorry if there was an issue. Here's the link: https://go.megafon.ca
    1. WaitWait 10 minutes
    2. CheckBooked yet?

      Yes: the workflow ends. No: send email 2, then text 2.

  8. 1.8Still not booked, 25 minReady

    Follow-up 2

    Email from NeemaDid life get in the way?

    Hey {first name}, did life get in the way? No stress. Here's the link again: https://go.megafon.ca
    Neema

    Text from MegafonHey {first name}, did life get in the way? Here's the link again whenever you're ready: https://go.megafon.ca
    1. WaitWait 15 minutes
    2. CheckBooked yet?

      Yes: ends. No: email 3, then text 3.

  9. 1.9Still not booked, next dayNot checked

    Follow-up 3, the last one

    Email from NeemaWhat time works best for you?

    Hey {first name}, I only take on 2 of these at a time, so I want to get you a spot before they're gone. What time works best for you this week? https://go.megafon.ca
    Neema

    Text from MegafonHey {first name}, what time works best for you this week? Happy to hold a spot: https://go.megafon.ca
    1. WaitWait 24 hours
    2. CheckBooked yet?

      Yes: ends. No: email 4, then text 4.

    3. EndWorkflow ends

      No more automatic messages after this.

    • Not checked Follow-ups 1 and 2 reached a real phone and inbox on Nov 2. This last one hasn't had time to fire in a test yet.
    • Needs review The old "not qualified" branch (tag dnq, polite no email) is still in the workflow but nobody can reach it now.
Journey 2Top of funnel DM ad

Free video: DM ECOSYSTEM

Ads T8 to T12. Paused, on hold until the lead magnet plan is settled.

Cold. Service business owners, Instagram only.

  1. 2.1ScrollingOn hold

    Sees the ad and taps Send message

    Top of funnel DM ad
    T8
    T8
    T9
    T9
    T10
    T10
    T11
    T11
    T12
    T12

    Nothing happens behind the scenes at this step.

    • On hold Held until the lead magnet direction is clear (Jeremy).
  2. 2.2DM opensReady

    Starter message in their Instagram DMs

    Text from MegafonMessage me "ECOSYSTEM" for the free training.

    Under it, one tap-to-send button: ECOSYSTEM. (From the published ad template, not a screenshot.)

    1. SendECOSYSTEM message template

      Published on T8 to T12 and M1 to M4, Nov 3.

  3. 2.3Taps ECOSYSTEMReady

    They ask for the video

    They sendECOSYSTEM
    1. TagInbox monitor tags the lead

      Source: ecosystem ad. Posts it to the team's Instagram inbox channel. It never replies on its own.

  4. 2.4Right awayNeeds review

    They get the video link

    Text from MegafonHere's the full breakdown of the Sold-Out Ecosystem: youtu.be/K9W4nRbthSI
    1. SendLink sent

      By the ad template's reply or the AI setter.

    • Needs review Confirm what sends the link: the template's reply or the AI setter. The message shown is a placeholder.
  5. 2.5After the videoNot checked

    AI setter carries the conversation

    Megafon Plus follows up, asks about their business, and sends the booking link. It never quotes a price in DMs.

    1. AlertMegafon Plus AI setter
    • Not checked Not tested end to end with this keyword yet.
  6. 2.6Taps the booking linkNeeds review

    Same booking page as 3 Months in 2 Days

    Same calendar and application as step 1.5, then the same booked call (1.6).

    Nothing happens behind the scenes at this step.

Journey 4Bottom of funnel reel

Vortex reels

Ads B3 to B10. B5 to B10 running, B3 and B4 paused.

Warm. Everyone who has engaged, shown at most once every 3 days.

  1. 4.1ScrollingReady

    Watches a reel, no button

    Bottom of funnel reel
    B3
    B3
    B4
    B4
    B5
    B5
    B7
    B7
    B9
    B9

    Nothing happens behind the scenes at this step.

  2. 4.2Over the next daysNeeds review

    Proof makes the other ads land

    They see results, then reply to a DM ad, apply on the form or message Neema directly.

    Nothing happens behind the scenes at this step.

    • Needs review Decide whether B3 and B4 launch with the rest.

What needs a look

Every flag on this page, most urgent first. Tap a code to jump to the step.

  1. 1.4Not checkedThis wording was updated after the last test, so it hasn't reached a real phone yet. The earlier version did.
  2. 1.6Not checkedConfirmation and reminder messages weren't reviewed in this build.
  3. 1.9Not checkedFollow-ups 1 and 2 reached a real phone and inbox on Nov 2. This last one hasn't had time to fire in a test yet.
  4. 2.5Not checkedNot tested end to end with this keyword yet.
  5. 2.1On holdHeld until the lead magnet direction is clear (Jeremy).
  6. 1.1Needs review"2 spots" is only true while the 2-client cap holds. Update the ads when spots fill.
  7. 1.5Needs reviewThe time zone line reads "GMT-08:00 undefined".
  8. 1.5Needs reviewIndustry choices don't fit trades or clinics, so most will pick Other.
  9. 1.5Needs reviewAnswers don't tag or filter anyone yet. Decide what counts as not qualified.
  10. 1.5Needs review"Select up to 3" isn't enforced, and the button says Submit, not Schedule meeting.
  11. 1.9Needs reviewThe old "not qualified" branch (tag dnq, polite no email) is still in the workflow but nobody can reach it now.
  12. 2.4Needs reviewConfirm what sends the link: the template's reply or the AI setter. The message shown is a placeholder.
  13. 3.1Needs reviewJudge the test on DMs and booked calls, not clicks.
  14. 4.2Needs reviewDecide whether B3 and B4 launch with the rest.